Traditional markets in Korea have been declining since 1990s due to the change of life style and distribution channels. People enjoy their time by going to department stores or big shops. So, the government has performed many counter measures to revive the traditional markets across the country. One of the major plans is “modernizing the traditional markets”. The government is renovating old facilities and trying to remove the negative stereotype of traditional markets. So, some markets are reborn under the specialized themes. One of the themes is a “Global Brand Market”, and the government is planning to invest 5 billion won for 3 years and designate 10 markets as a global brand market. All the plans that the government is pursuing are to attract more people and revive the markets. However, none of them is considering attracting young people, especially teenagers. (http://www.deconomic.co.kr/news/articleView.html/?idxno=19279)
 
Many traditional markets are suffering because of fewer visitors in Korea. The sales have also decreased due to the diminished number of visitors. From 2010 to 2013, more than $263,000,000 was decreased in the sales of traditional markets. Moreover, the disparity between generations who visit the traditional market has also widened. Most users for the conventional market are in their 50s or 60s, which consist 70% of the total visitors. Only 30% of the visitors are under 30 years old. So, teenager’s visit to a traditional market takes a very small portion of the total visitors. (http://www.geojejournal.co.kr/news/articleView.html?idxno=13724http://tjmbc.co.kr/000006/view/id/100798)
 
 
One can predict from this graph that the number of people visiting traditional markets is decreasing over the years. In the government’s plans, there is no room for adolescents. It seems reasonable that the government targets on older generations as they have sentiments toward the conventional markets and are more likely to visit the markets despite of inconvenience. However, if the government wants to seek for a way to revive the market in a long term, younger generations should be considered.
 
I wanted to know the students’ view of traditional markets. So, an in-depth interview was conducted with a student in SSI to explore teenager’s general perception on traditional markets.
  
Coex

 

Hyundai department store

  

Dogok traditional market in Korea

Nahyun An, who expressed her thoughts about traditional markets, said that the traditional markets were not convenient. She added that unlike COEX or department stores, it did not have many shops that students like such as cosmetics shops or cloth stores. Also, there are not many places to rest and provide people seats and delicious drinks or food. Usually, Nahyun visited COEX to take a look around Olive Young, a drug store dealing with various items, or Starbucks to sit and chat with friends. But, at a traditional market, a teenager girl like her cannot hang around in her usual way.

Moreover, she continued that the facilities there were not clean unlike most indoor stores. Traditional markets are affected by the weather or the air condition easily. These days, because the yellow dust is serious, and the traditional markets are located outdoors, these markets are vulnerable to the air conditions. She believed that the yellow dust would make the products dirty and unsanitary. And she didn’t want to roam around inhaling the yellow dust.  

Pike Place Market in Seattle

 

Parking lot in Pike Place Market

She elaborated about her experience with the Pike Place Market, which is the oldest public market in Seattle. She said that she was a little shocked to see the traditional markets in Korea. It did not have a parking lot and the market was not clean. When I asked how the public market was different from Korea’s traditional market, she said that the public market did not sell products outside and sold the items inside a building. Specifically, in the market, there were a lot of small buildings in a district. Also, she said that although the types of products sold in the public market were similar to the things in Korea, they were displayed in a cleaner and more attractive way. Moreover, she emphasized that she really liked the Starbucks and the restaurant that were located in the market. There, she could rest and drink something and chat with friends or family.  

Grandville Island public market in Canada

I also went to the Grandville Island public market in Canada, Vancouver. There were also a lot of buildings, and it had a parking lot. Each market was clean and well organized, and there were also some performances in the streets. There were people singing and others rode unicycles or performed with many hula-hoops. Moreover, there was also a small playground and a toy shop, where children can have fun there. These factors impressed me and made me want to go again in the future.

 
The difference between public markets in other countries and the traditional markets in Korea showed what Korean traditional markets should take teenagers into consideration. Adolescents want a place where they can hang out with friends while shopping around. Also, the memories that young people have about the public markets will bring them again to the markets when they grow. The students would become main consumers soon. Therefore, if the little experience is positive like the memory in other countries, the future consumers would be likely to visit the traditional markets. If this is considered to the government policy, it would open a new opportunity to the markets.
 
 
 







Sungyeon Kim
10th Grade
Seoul Scholars International
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